Take-Two CEO Strauss Zelnick recently opened up about the effectiveness of World of Warcraft's business model in holding fans and generating revenue over a long period of time. In a recent interview, Zelnick said: "We need to be there for the consumers; we need to meet their interest and exceed their expectations. World of Warcraft shows that there are certain titles with a persistent world that can generate interest, engagement and, therefore, revenue for long periods of time. But that’s a very different model to ours. We aren’t blessed by having that IP here, and we are still operating based ... Read More »
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