The Overwatch hype machine reached fever-pitch today, one day before Blizzard’s FPS is finally released. And they did it in style! Marketing for the game has been…monumental, literally in the case of the story we brought you yesterday about Overwatch’s impressive statues popping up around the world. Not only that, but Blizzard timed their open beta (a de-facto demo) to coincide with the release of Gearbox’s own FPS, Battleborn, and also teamed up with Coca Cola to launch a series of beautifully animated short films in Odeon cinemas. Those shorts, which are also available on the small screen, have given ... Read More »
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