There comes a time when AAA titles like to milk everything it can in regards to merchandise and heavy promotion for their games, and Activision is no stranger to this process. When The Taken King DLC was released, they held a promotion with Red Bull to unlock in-game shaders and such. In fact, seems like energy drinks and gaming go hand-in-hand, so to speak, but I digress.
Spotted today by yours truly, picking up a can of Rockstar energy drink (available in various flavours) will grant you a redeemable code on the ring-pull which you then enter on the website given to you on the can. The code will unlock some in-game loot and put you in a prize draw to win some Destiny goodies.
The codes are redeemable starting 1st September and runs through until October.