Microsoft did exactly what it needed to do with it’s E3 press conference. Show off the worlds most powerful console and then bombard us with a ton of games and show how much better they look on that console. With over 40 games showed off on stage, it did truly feel like a great time to be an Xbox gamer. However, core series titles we are more familiar with weren’t really seen outside of Crackdown 3. Head of Xbox marketing Aaron Greenberg recently addressed concerns over what else is planned for Xbox:
“It’s a fine balance of how much do you show early. I can tell you that there are a lot of other projects happening for Xbox, with a lot of big titles that we’re not talking about today. We always balance that. How much do we show farther into the future? The fact was, we showed 42 games at E3…with a really great variety of titles.”
This is running theme now at Xbox as Head of Xbox Phil Spencer earlier this month talked about being cautious on what they show and how early they show it.
“We’re not alone in putting games on-stage early, that then have a second E3, or a third E3, before they actually come out. As a platform holder there’s tension, because if I had shown Master Chief running around in 4K on the screen, the place would have gone crazy. You know that. I know that. But I also know the time it takes to just get something ready for the screen is real time away from production on the game.”