Analysts Assess ‘Lesser’ Reasons For Titanfall 2’s Low Sales

Titanfall 2 has been with us for a month now, but it’s been no secret that the sequel has struggled at retail. Critics have been quick to point out, and rightly so, the poor timing of its release. Struggles were always going to happen when up against EA’s own Battlefield 1, and the infamous Call of Duty: Infinite Warfare. Analysts are now looking at, or maybe clutching at straws, why the public are shunning their Titans.

Things kicked off with an interview between Respawn CEO Vince Zampella, and an EA Publicist. When asked if their will be a third Titanfall game, here’s the response;

Zampella – “We don’t know yet. The game is, critically, a huge success. We’re really happy with all the reviews and the positive sentiment. Sales, it’s too early to tell. We’d definitely like to tell more of the story and the universe. I think it’s pretty safe to assume that we’ll explore more of it. EA might have announced more. Devin?”

EA Rep Devin Bennett – “What we’ve said is we’re committed to the franchise.”

Zampella – “So, whatever the fuck that means.”


Ouch. There’s clearly lines of division been drawn between publisher and developer. And this is where analysts have weighed in their thoughts.

Without bringing up dead arguments being the release date, Paul Tassi, a contributor at Forbes, gave his take on the situation. Tassi, who ranks Titanfall 2 highly discovered a percentage of Playstation 4 owners believed the sequel was a platform exclusive. Conducting a survey among 300 gamers, 27% believed this was the case – whilst stating he believe that number would be much higher the the general consumer.

Generally you can’t argue with research. Figures are figures. But stripped down to its basics, we’re basically being told Titanfall 2 is falling behind expectations ‘because Playstation 4 owners don’t know it’s on their console.’ For the average consumer, this could very well be the case, but for those of us that love our consoles, and keep up to date with what’s coming out, I personally don’t buy it at all. Lets take into account sales have been sluggish (compared to forecasts) on all three platforms.


It’s rare for a previous platform exclusive to make a leap to multi-platform with a sequel, but that doesn’t mean the public are ignorant. Tassi further describes Titanfall 2 as the ‘perfect storm of terrible decisions’. If there generally is a lack of knowledge from Playstation 4 owners on it’s release, what should EA have done to market the game better? But at the end of the day, it will always boil down to the timing of release. Disadvantaged before it even got out the gate. And it is those at EA who need to be held accountable.

Titanfall has, let’s not forget, already sold a vast number of copies. Just not to expectations. But it’s early days, it’s been a month. And I can see this being a GOTY contender as well as a sleeper hit over the festive season. But I don’t buy excuses that the public didn’t know it was released. We’re not stupid.

What are your thoughts and opinions? Does Tassi have a point? Let us know in the comments below!

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Tim Slatford

Gamer since the 80's with an appetite for Xbox. Food lover with a side of movie junkie and a dash of American TV. Twitter - @Tim_Slatford Twitch - smokeysmokerson

3 thoughts on “Analysts Assess ‘Lesser’ Reasons For Titanfall 2’s Low Sales

  • 21/11/2016 at 10:09 am

    After sooo many ps4 owners wanting the original, i doubt they didn’t know it was released. EA fucked up… again…

  • 21/11/2016 at 11:04 am

    Perhaps xbots felt ripped off that one of their great exclusives went multiplat and the fact Zampella basically dissed them with the whole “blue is sexier than green” thing. And sony ponys felt ripped off they ‘dint get to play the first one so why would they be invested in the second one’ sorta’ thing.

    Kind of offended both install bases.

  • 21/11/2016 at 11:06 am

    I agree I’m not buying it. And to me the reason it that because the game just sucked. I cannot comment on the campaign because it’s something new that the previous TITANFALL never really had. TITANFALL started off as a online playing game.

    By me being a participant in the beta for TITANFALL 2 I can honestly say that the experience to me was nothing at all how it was in the previous. The first TITANFALL was so much better the feel of this new one was different and didn’t feel like the TITANFALL I knew.

    Also the way you earn you’re Titan the new system to me is a step back and there was nothing wrong with how you earned you’re Titan from the previous TITANFALL game. Now in this new one you earn it by getting enough kills which is lame.

    It makes you feel as though you use the Titan less in this game. And the name of this game is TITANFALL. There should be TITANS everywhere.

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