Analysts Assess ‘Lesser’ Reasons For Titanfall 2’s Low Sales
Titanfall 2 has been with us for a month now, but it’s been no secret that the sequel has struggled at retail. Critics have been quick to point out, and rightly so, the poor timing of its release. Struggles were always going to happen when up against EA’s own Battlefield 1, and the infamous Call of Duty: Infinite Warfare. Analysts are now looking at, or maybe clutching at straws, why the public are shunning their Titans.
Things kicked off with an interview between Respawn CEO Vince Zampella, and an EA Publicist. When asked if their will be a third Titanfall game, here’s the response;
Zampella – “We don’t know yet. The game is, critically, a huge success. We’re really happy with all the reviews and the positive sentiment. Sales, it’s too early to tell. We’d definitely like to tell more of the story and the universe. I think it’s pretty safe to assume that we’ll explore more of it. EA might have announced more. Devin?”
EA Rep Devin Bennett – “What we’ve said is we’re committed to the franchise.”
Zampella – “So, whatever the fuck that means.”
Ouch. There’s clearly lines of division been drawn between publisher and developer. And this is where analysts have weighed in their thoughts.
Without bringing up dead arguments being the release date, Paul Tassi, a contributor at Forbes, gave his take on the situation. Tassi, who ranks Titanfall 2 highly discovered a percentage of Playstation 4 owners believed the sequel was a platform exclusive. Conducting a survey among 300 gamers, 27% believed this was the case – whilst stating he believe that number would be much higher the the general consumer.
Generally you can’t argue with research. Figures are figures. But stripped down to its basics, we’re basically being told Titanfall 2 is falling behind expectations ‘because Playstation 4 owners don’t know it’s on their console.’ For the average consumer, this could very well be the case, but for those of us that love our consoles, and keep up to date with what’s coming out, I personally don’t buy it at all. Lets take into account sales have been sluggish (compared to forecasts) on all three platforms.
It’s rare for a previous platform exclusive to make a leap to multi-platform with a sequel, but that doesn’t mean the public are ignorant. Tassi further describes Titanfall 2 as the ‘perfect storm of terrible decisions’. If there generally is a lack of knowledge from Playstation 4 owners on it’s release, what should EA have done to market the game better? But at the end of the day, it will always boil down to the timing of release. Disadvantaged before it even got out the gate. And it is those at EA who need to be held accountable.
Titanfall has, let’s not forget, already sold a vast number of copies. Just not to expectations. But it’s early days, it’s been a month. And I can see this being a GOTY contender as well as a sleeper hit over the festive season. But I don’t buy excuses that the public didn’t know it was released. We’re not stupid.
What are your thoughts and opinions? Does Tassi have a point? Let us know in the comments below!