Call of Duty: Infinite Warfare’s Sales Take a Direct Hit
It’s been revealed today that Call of Duty’s latest instalment, Infinite Warfare, has sold 48.4% less than last year’s Call of Duty: Black Ops 3.
The sci-fi shooter was always going to have a tough time once released, with fans hating its futuristic setting and the Modern Warfare rip-off, not to mention releasing just weeks after Battlefield 1 and Titanfall 2.
Not that you’d convince publisher Activision about that. According to a financial briefing last week, they reckoned that sales were due to be down because it’s a new sub-brand – which might be true (Black Ops is easily the most successful sub-brand) but mostly, that’s ignoring all of the above. It’s pretending not to know that a lot of gamers are tired of generic sci-fi FPS, and don’t want to shell out for a ‘Legacy Edition’ so they can play a remastered edition of a 9-year-old game.
Not that the game could be considered a bomb. Infinite Warfare still reached the number one in the all formats UK charts, and is the second biggest release of the year, right behind FIFA 17 – which, even with almost 50% fewer sales, shows just how big COD still is.
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