It’s starting to appear like Microsoft is confident with taking shots at Sony. In a recent interview with Albert Penello, head of product and planning for Xbox, he has made it very clear that they are focused on what developers want with 4K but the competition is not.
“I think there are a lot of caveats they’re giving customers right now around 4K. They’re talking about checkerboard rendering and up-scaling and things like that. There are just a lot of asterisks in their marketing around 4K, which is interesting because when we thought about what spec we wanted for Scorpio, we were very clear we wanted developers to take their Xbox One engines and render them in native, true 4K. That was why we picked the number, that’s why we have the memory bandwidth we have, that’s why we have the teraflops we have, because it’s what we heard from game developers was required to achieve native 4K.”
It would appear that these comments are directed directly at Sony and the PS4 Pro and possibly Sony having misleading marketing.
“I would actually say that if you go look at their marketing and look at what Mark Cerny (Sony developer and partner) said, they talk about checkerboard rendering. They’ve been very open about it. I’m not accusing them of anything. They’ve been very open about the compromises around 4K.”
It really looks like Microsoft is starting to being a full console war. Fans of consoles have been well familiarized with console wars. It’s not normal however for these companies to call each other out. Microsoft head Phil Spencer though has never been a fan of the never ending console war debate. With the ads and interviews he has come out to say he doesn’t feel like they are taking a shot at Sony or their marketing.
“I think us stating a feature that we have in our box that we think is an important selling feature of our box is completely within fair game. It is a feature of our box and for somebody to look and say that talking about the features that you decide… I mean, we made a bet on a 4K Blu-ray disc, and they didn’t. And I’m not saying they made the wrong decision and we made the right decision, but if somebody wants a 4K UHD Blu-ray drive we have a console that has one, then we’re going to make sure that people know that. And if people say that that’s console wars, I think they’re wrong.”
Another key topic for Spencer is what he had to say about biased game reviews. He has stated that site’s will score games lower to “increase site traffic.” He used ReCore as an example. The game it self got some harsh reviews but still is selling well. Even with lower scores, ReCore is being well received by gamers. But at the same time, he said the review scores are not necessarily a reflection of the game’s importance to Microsoft.
Call it what you will, but it’s really exciting as a fan of the Xbox One to know that your company is so confident in their upcoming hardware. What do you think of this situation? Let us know in the comment section below!