For the second month in a row, according to data tracking firm The NPD Group, the Xbox One was the best selling console for August in the US. No doubt this was aided by the release of the slimmer and HDR enabled Xbox One Slim which released last month.
Xbox marketing boss, Mike Nichols, provided a statement to Venturebeat which read as follows:
“Thanks to our fans and their excitement for new Xbox One games and the recently launched Xbox One Slim — which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming, and HDR for video and gaming — Xbox One was the best-selling console in the U.S. in August, according to NPD Group. In addition, we continue to see strong engagement on Xbox Live — the fastest, most reliable gaming network — with total global gaming hours on Xbox One consoles increasing 42 percent year-over-year. We’ve also received an incredible response to Xbox Design Lab, which saw millions of visits to the site and hundreds of thousands of designs created by fans. We’re excited to launch Clubs and Looking for Group on Xbox Live broadly this holiday alongside some of our biggest titles for the year, including ReCore, Forza Horizon 3, Gears of War 4 and Dead Rising 4.”
The Microsoft sales triumph comes a day after Sony’s press conference in which they revealed their new PS4 Slim and PS4 Pro, but wasn’t the only bit of good news for the company. As mentioned in the statement above, Xbox Live was judged to be the fastest and most reliable gaming network according to a report by IHS Markit.
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