Looks like Mircosoft have some plans to change the way you consume your livestreams through your Xbox.
It was announced on Xbox Wire that Microsoft have purchased the up and coming livestreaming service Beam, for an undisclosed sum. Unlike Twitch, Beam has a focus on the audience interacting with the livestreamer, whether that be through giving the streamer different challenges on Minecraft, or picking their loadouts in a multiplayer game.
In the blog post on Xbox Wire, Chad Gibson, Partner Group Manager for Xbox Live has this to say: “We at Xbox are excited about this convergence between playing and watching, and want to provide gamers with the freedom and choice to have great multiplayer experiences across all of Beam’s platforms. This acquisition will help gamers enjoy the games they want, with the people they want, and on the devices they want.”
Beam has been designed to work with any game, and it allows the streamer easy customisation across any game or platform. It’s also worth noting that Beam’s services with other platforms will not be affected by this purchase.
Beam CEO Matt Salsamendi said of the acquisition: “As part of the Xbox team, we’ll be able to scale faster than we’ve ever been able to before. We’re expanding the team, bolstering our infrastructure, and, most importantly, continuing to grow the amazing community we’ve been lucky enough to build at Beam.”
Beam appears to be an interesting concept, but whether or not it can compete with the streaming juggernaut that is Twitch remains to be seen, even if they do have the backing of Microsoft. Will you be getting involved with Beam? Let us know in the comments!
Don’t forget to check out all our social media platforms to stay up to date with the latest releases, news, reviews gameplays and competitions. Follow us on Twitter, join our Facebook group and like our Facebook Page, subscribe to our Youtube and follow us on Twitch.