2K: Not Game Over for Battleborn Yet

Battleborn didn’t get off to a great start, did it? Despite solid reviews (you can read ours right here), its thunder was stolen by the Overwatch beta that dropped just a couple of days after the game’s release, and despite being a different genre and different playstyle, it’s never managed to shake off comparisons to Blizzard’s shooter.

But that doesn’t mean it’s game over for 2K’s colourful and characterful MOBA.

During an earnings call, the publisher’s CEO, Strauss Zelnick, said:

While the game launched to solid reviews, its performance in the market has been below our expectations. We think there remains an opportunity to grow the audience for this unique experience over time, and 2K will continue to drive engagement and recurrent consumer spending on the title through add-on content and virtual currency.

Now, after a rapid price drop, Battleborn is drawing comparisons to another game – 2K’s asymmetric shooter, Evolve. In the beginning, that, too, struggled to build a broad fanbase, until it recently went free-to-play for PC gamers in what’s known as Evolve Stage 2.

Zelnick continued:

So with regard to Battleborn, we’re being very frank about where we are, because we’re a transparent company. We’re still delivering new content to Battleborn. Audiences love Battleborn. We still have virtual currency coming for Battleborn. We’re not counting it out for a minute. We’re just telling you where we’re at now. And equally, we just launched Evolve Stage 2, which is another way to express the IP of Evolve. And we’ve had over 1 million people sign up to play Evolve Stage 2, and that’s super exciting.

We always knew that 2K still supported Battleborn. Alongside the introduction of micro-transactions for cosmetic items, they recently released 3 new free maps for the multiplayer modes. The game isn’t beyond saving, it’s just a case of how 2K intends to attempt raising the player-count. But with three more characters from the season pass yet to come, it’s a matter of waiting until any fresh changes to the game can be made.

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Steve Clark

I like video games, writing and whiskey, almost always in that order. Personal twitterings @ www.twitter.com/gamespulp

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