Take-Two CEO Comments On WoW’s Business Model
Take-Two CEO Strauss Zelnick recently opened up about the effectiveness of World of Warcraft’s business model in holding fans and generating revenue over a long period of time.
In a recent interview, Zelnick said: “We need to be there for the consumers; we need to meet their interest and exceed their expectations. World of Warcraft shows that there are certain titles with a persistent world that can generate interest, engagement and, therefore, revenue for long periods of time. But that’s a very different model to ours. We aren’t blessed by having that IP here, and we are still operating based on building very significant, exciting high-quality releases and then continuing to engage with them after their launch.
“I wouldn’t rule out a change in that business model over time. It has changed materially in the last five years. We have to be where the consumer is. But right now, it seems like making new iterations of existing IP and creating new hit franchises will continue to be our model for some time to come.”
So what do those comments actually mean? Let’s be honest, WoW is a gaming juggernaut that has had a huge fanbase since it’s initial release 11 years ago, so it’s not unreasonable to assume that the CEO of a multi-billion dollar corporation “wouldn’t rule out a change in that business model over time” if that change meant they got a cut of the profit.
But to do that, Take-Two would have to release an MMO of their own. And no, while similar, GTA Online doesn’t quite count, though it would be funny to see 200 players fighting a drug dealing Raid Boss. It does mean though, that sometime in the future, one of Take-Two’s franchises could become an MMO.
Personally, I’d pay top money/pound/yen/Bison Dollars for a Bully MMO. Think about it: school full of actual players, separated into warring dorms, all performing pranks on each other and fighting behind the bike sheds. Take-Two, get on this!
What would you like to see Take-Two turn into an MMO? Sound off in the comments below!
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