Microsoft isn’t allowed to advertise Star Wars Battlefront: a deal between EA and Sony means that the newly released game is only being advertised for PlayStation 4.
However, in a move similar to their Destiny fragrance advertisement last year – again, when Sony had the rights – Xbox UK have found a creative way around the obstacle.
As posted on NeoGAF, in yesterday’s edition of Metro Microsoft splashed ‘Available now on Xbox One’ across an entire page opposite the review of Star Wars Battlefront.
The review states that the game is available for Xbox One, PlayStation 4 and PC, yet, in occupying the adjacent space larger than the review itself, Microsoft are obviously playing sly to get one-up on Sony in the advertising sector. In a British newspaper, at least.
Smart advertising or needless competing? Let us know in the comments below.
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