Xbox UK sneakily advertises Star Wars Battlefront

Microsoft isn’t allowed to advertise Star Wars Battlefront: a deal between EA and Sony means that the newly released game is only being advertised for PlayStation 4.

However, in a move similar to their Destiny fragrance advertisement last year – again, when Sony had the rights – Xbox UK have found a creative way around the obstacle.

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As posted on NeoGAF, in yesterday’s edition of Metro Microsoft splashed ‘Available now on Xbox One’ across an entire page opposite the review of Star Wars Battlefront.

The review states that the game is available for Xbox One, PlayStation 4 and PC, yet, in occupying the adjacent space larger than the review itself, Microsoft are obviously playing sly to get one-up on Sony in the advertising sector. In a British newspaper, at least.

Smart advertising or needless competing? Let us know in the comments below.

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3 thoughts on “Xbox UK sneakily advertises Star Wars Battlefront”

  1. Stacey Knowles says:

    Interesting that EA and Sony made the deal, when Sony were pretty unkind about EA Access (which I think is a fantastic service) and blocked it from appearing on the PS4. Appreciate Microsoft’s cheek!

  2. expgamers says:

    It’s so typical of Sony to be single handedly responsible for trying to destroy multiplatform gaming with their misleading adverts. If only they spent the money on developing AAA PS4 games instead of buying DLC in multiplatform games.

    I’m surprised no one in the media picked up that they (Sony / Activision) falsely advertised Blops 3 on Discovery and Fox in the UK as having 90 days early access to map packs when it’s the same deal Xbox had with 30 days.

    Good on MS for fighting back with the advert as the Xbox Live experience and community is far superior to that of the copy and paste effort Sony call PSN and their Sony Ponies.

    Sony need to remember that it’s Quality over Quantity that counts, not the other way round as they seem to have it..

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