There’s been a lot going on this month for Xbox One fans. A new dashboard was released and backward compatibility for 360 game titles was rolled out. Everything’s looking good for the Xbox One. But just how much of an effect has all of that had on sales? Corporate vice president of Xbox marketing Mike Nichols has released a statement about Microsoft’s success:
“The strength of the greatest games lineup in Xbox history drove record Xbox Live usage for October and made Xbox One the best-selling console in the U.S. with 81 percent growth compared to October 2014. We saw amazing fan excitement, commercial success and critical acclaim in October for ‘Halo 5: Guardians,’ which was the best-selling game in the U.S., and other Xbox One titles launching earlier this fall, including ‘Forza Motorsport 6,’ ‘Gears of War: Ultimate Edition,’ Harmonix’s ‘Rock Band 4’ and Ubisoft’s ‘Assassin’s Creed Syndicate.’
“We also saw incredible reception for the new Xbox Elite Wireless Controller in October, which is now sold out at most retailers and we are working quickly to replenish stock. And October was just the start. Earlier this week ‘Rise of the Tomb Raider’ and ‘Fallout 4’ launched, today the New Xbox One Experience including backward compatibility launched and many are looking forward to ‘Star Wars Battlefront’ on November 17 – available today exclusively on Xbox One to EA Access members. It’s going to be an amazing holiday for Xbox fans!”
What does this all mean for the future of the Xbox one? Well at the moment everything’s going well for Microsoft, sales are up and updates are flowing fast to make the Xbox as good as it can be. Its continually being improved to make it the best console on the market. Can it continue this months success through the Christmas period? I see no reason why not, as long as Microsoft continue to do what they are doing, if they keep this drive to improve the console and give the fans what they want they should be on to a winner, and I’m not the only one who thinks that.
UK marketing executive Harvey Eagle says he’s ‘very confident’ in the sales potential over the holidays. In the latest issue or MCV he states:
We’ve been very focused on building the right plan to get us through this period,” he said. “With the new features, the great new games that have just come out, some of the amazing games that are about to come out, plus some of the deals that we and our retail partners will have, we’re making the Xbox One the most attractive console to buy out there.”
As we head into the main Christmas period, Microsoft’s gathering a good head of speed, and looks as though it could pip the PS4 this year round for Christmas console number one, it already outsold the PS4 during October this year. A feat in itself considering the PS4’s first price cut that month put it level with the Xbox One.
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