Yesterday saw the release of Halo 5, one of Xbox’s most anticipated games ever. I’m sure though that you have heard of Halo 5 since the marketing campaign for it began almost a year ago.
Halo 5: Guardians is the latest release in the Halo franchise which has sold over 65 million units since Halo: Combat Evolved. In the UK, the marketing campaign started in January with the Halo 5 multiplayer beta, which saw over 20 million matches played. Since then, Xbox has been running an advertising campaign featuring the games title, with a predicted 80% of UK gamers having seen the game being advertised.
As launch day approached, Xbox increased the marketing push for Halo 5, with the most recent trailer being viewed over 1.6 million times on YouTube.
But, with the run up to Christmas, Halo will be facing stiff competition from third party developer releases. Ubisoft is releasing Rainbow Six. Activision releasing Call of Duty, and EA releasing Star Wars: Battlefront. All three titles are direct competition for Halo 5: Guardians.
Halo, though, seems to have the appeal from launch to Christmas with the game promising all future maps being free, rather than forcing users to pay for a season pass, and the introduction of the Warzone game type. Halo will be a feature on many Christmas lists.