Xbox One may not be ahead of the PlayStation 4 but that is not the concern of Microsoft. In fact, they plan to outplay the competition by thinking differently. Not to take anything from Apple’s once popular slogan, that is the strategy Microsoft has for Xbox One to remain relevant. It is true that Microsoft can’t beat Sony in console sales but they can do things differently to offer an alternative experience. The first thing that Microsoft has done is to introduce backwards compatibility so that Xbox 360 games run on the Xbox One.
There is a clear focus on exclusives so that if not overall sales, Microsoft can win on month-to-month sales against Sony. The sheer amount of exclusives this fall really give the Xbox One an advantage. Fable: Legends, Rise of the Tomb Raider, Halo 5: Guardians, Gears of War: Ultimate Edition and Forza Motorsport 6 and more are on the way.
On the subject of backwards compatibility, Xbox exec Kusi Tsunoda was quoted by Gamespot saying, “With backwards compatibility, it isn’t something that we just think gamers might want. We know. We’re looking for and soliciting that feedback. It was the number one most requested feature for Xbox One by far.” He also stated that Xbox One has more exclusives than competing “platforms”.
Microsoft is also looking to push towards cross-platform gameplay, between the Xbox One and PC which would reall bridge the divide. It’s ultimate objective is to allow gamers to play however and wherever they want to. This is a great idea as games are no longer restricted to just hand-held consoles and living rooms. Microsoft is not afraid to innovate and they know that when it comes to taking on your competition, you show them you are different.