Phil Spencer – “We Need To Do Better In Europe”

Phil Spencer, head of Xbox, stated in the latest issue of EDGE magazine (via Videogamer) that, “We need to do better in Europe. When I look globally, mainland Europe is definitely an area we want to focus on.”

In what may or may not be coincidence this comes after Jim Ryan, Sony Computer Entertainment president, said to VG24/7  in an interview published earlier this week,”… we have market leadership in every country in Europe … I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”

Spencer then emphasised Gamescom before returning to the topic of Sony. “I’m excited about going to Gamescom at the beginning of August, sb_01having another press show where we’re able to show games that we didn’t show [at E3]. So you’re going to see brand new games, as well as obviously some repeats, but you’re going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team’s doing a great job with the games and building a platform for gamers.

“Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they’ve earned the success that they get in those regions. I watch what they do because they do a lot of good things, and I want to make sure that we’re being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth – it’s good competition which I think is good for everybody.

“Content-wise, though, I’m excited about this Forza, I’m excited about Tomb Raider, I’m excited about the new Rare game, Sea Of Thieves… And I think we can do more artful games that I have found resonate more. That’s definitely a focus for us.”

Xbox will be holding their gamescom 2015 briefing Tuesday, 4th August, at 4:00 p.m. CEST (3:00 p.m. UK/BST). As usual, the event is taking place in Cologne, Germany.

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