Guardians of the Galaxy, Atheon and Crota can wait a moment so put those Icebreaker’s and Gjallarhorn’s down! No not you Groot, the other kind of Guardians! By now I’m sure some of you have seen the various articles or tweets regarding Destiny’s latest announcement regarding the hefty glimmer prices of the new DLC The Taken King (TKT) due to be released later this year.
Well in an interview with Eurogamer, TKT director, Luke Smith gave some answers that would have had the traveller heading for pastures new and the speaker setting up shop else where.
Now before we look at some of those answers we have to remember that every person in these massive franchises who are likely to give an interview are “prepped” they are told what to say, what not to say and sometimes when not to say anything, just look at any interview with any Game Of Thrones cast member, they basically stay silent the entire time.
So naturally one of the questions most people want to know is how does Bungie, the publishers of Destiny qualify the price tag of the new DLC/Expansion.
So here’s what Destiny are offering (all prices below are taken from Game, other prices may vary):
Standard Edition: Although this isn’t on Game the Xbox Store has this at £39.99.
This is the standard upgrade version, just the game.
There are pre-order bonuses with this consisting of a Vanguard themed Auto Rifle, Pulse Rifle, and Side arm
Legendary Edition: £54.99
This version comes with the original game, plus both of the previous DLC’s AND TKT
So some nice bits and bobs i guess which includes 3 new exclusive dance emotes that you can’t get UNLESS you rebuy the original game and the first two expansions. REALLY! I have the original Digital Collectors Edition, cheers bungie *makes rude gesture*
In the interview with Eurogamer; Smith, was questioned, actually i’d go so far as to say he was hounded for some answers or reasons for Bungie’s latest price plan. Although reluctant to give up any real answers he instead is quoted as saying:
EG: Taken King costs £39.99, which is almost same as base game. Does its content justify that?
Luke Smith: I’m going to use American dollars, because British pounds are just foreign to me…
EG: Literally foreign.
Luke Smith: Indeed, an ocean away. So, purchasers get a big, rich campaign. Fully voiced cinematics and the story of what happens when an angry alien god wages war on a solar system, all with a satisfying conclusion. You also have a new subclass to pursue and unlock. We also have a bunch of new strikes – we’re not yet talking about how many – and a new raid. We’re showing two new PVP modes and four PVP maps this week, and it’s a fairly safe bet we’re not done yet showing things off. So I’m fairly excited about the value proposition. We’re calling this a major expansion because it is. We’re giving people a whole new place to go, that new destination…
EG: I get that it is big but it is also the same price as the base game. That had four areas rather than one and more missions than the Taken King. Why is it the same price?
Luke Smith: All I can do is answer that with the same thing I just gave you… We’re really comfortable with the value we’re giving to players this autumn. I believe that once we begin to share more, players will be even more excited. And for existing players it also comes with the Founder’s pack with a new Sparrow, shader and emblem
After this Eurogamer went on to ask about the emotes again and outright said they wouldn’t rebuy the stuff they already own just to get the emotes and Luke Smith decided it would be wise to come out with
Luke Smith: If I fired up a video right now and showed you the emotes you would throw money at the screen.
EG: What I’m saying is that fan frustration is not because they don’t understand the proposition. It comes regardless of how cool the exclusive content is. The frustration – and mine as a fan – is that the method of acquiring it requires me to re-buy content I bought a year ago.
Luke Smith: [Long pause] It’s about value. The player’s assessment of the value of the content.
*Slow clapping* Yep well done Luke, i have a feeling you won’t be giving interviews for a while. Needless to say the Internet went into uproar and quite frankly I’m with them, you go internet! What Smith seems to be suggesting here is that as long time, legacy players if you will, we will throw money at the franchise simply because we enjoy it. Well from a game that’s supposedly going to have a 10 year cycle, just how much is this going to cost us?
Now my initial reaction was shock that they would do this to long term players, myself have had it since day dot and so i too was frustrated with Bungie’s decision on pricing and exclusives within these packages. It is however important to remember that people who have been playing since day one are not the only people that Bungie are targeting, new players too, this is the only logical reason for the inclusion of the original content in the higher tier packages. So Smith is right, it comes down to Value, do we value the replica of a strange coin plus some blueprints and some books and stuff at the £79.99 price tag, me personally i don’t but then thats a personal choice, others may and that’s down to your, as Smith says, “assessment of the value of content”.
Above and beyond the new content, as Xbox One players we already have less Content than those on Playstations, yet the price is still the same, do we complain about that? No not really. Should we? Probably not worth the energy.
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